Product Development
During my professional experience, I developed a range of products for the In-Store located at George Brown College. These included notebooks, cards, posters, and decorative items.
You can actually buy some of them online or directly at the store: instoregbc-tannia-gutierrez
Brand Design & Merchandise
What was the merch project about:
Instead of giving out typical conference freebies that people throw away, George Brown College tried something different for this big academic event.
Products:
- Tote bags
- Custom socks
- Notebooks
- Keychains
How it worked:People got vouchers instead of actual items, then they could choose what they wanted at the campus store.
Why it mattered:
- Less waste (eco-friendly)
- Showed off student design skills
- People only took what they actually wanted
The big picture:This was for Canada's biggest humanities conference, and it was the first time a college (not a university) hosted it. My design work was part of making it special and sustainable.
I helped redesign how conferences give out promotional stuff - making it better for the environment and more meaningful for people.
Notebook
These are products I created for my final thesis project. I focused on designing stickers, business cards, keychains, and books. I developed everything myself—from concept to final design—and also had to build the skill of reaching out to vendors and manufacturers to bring my ideas to life.
Valentine’s Day card
Christmas card
Poster
These are hanging ornaments shaped like snowflakes, all designed in Illustrator and laser-cut as part of a holiday-themed collection.
